Sophie Donelson's Blog
Buh-Bye, Baby-Product-Research K-Hole, Hello Cricket’s Circle


A few things we’ve been writing to promote

Cricket’s Circle is the short answer on what to buy for baby. It’s new and it’s smart.

Visit the site, share a bit about yourself (I’m pregnant, I live in the city, I dig organic, I’m a big spendah) and receive a customized “registry checklist” of everything you need for baby -¬†from pacifier to stroller (and every onesie, nipple cream and high chair in between).

The idea is to eradicate the godforsaken practice of Facebook crowdsourcing every one of those 150 spending decisions (!) most parents make in the first year. Browse the products on your own and you’ll find 3 editor’s picks in more than 200 categories replete with brutally honest write-ups that clarify not just what to buy, but why.

This is what Cricket’s Circle does best: puts into context how products can improve your life. It’s hard to imagine why any of these thingamabobs matter when you’re childless. Flash-forward a year and you’re yourself extolling the benefits of your stroller’s oversized sun shade - or cursing yourself for buying a sippy cup with 7 parts. Each category also offers tips on what to look for when purchasing this kind of item so you can confidently shop “off-list”. Smart idea, right?

I thought so, which is why I jumped at the opportunity to help founder Rachel Blumenthal get the site up & running. Gotta new-ish baby - or expecting one? Check it out. Hate babies? Find someone who doesn’t and tell them about it. They’ll thank you (and I will, too!).




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Introducing Project Gravitas

Ta-dahhh! One of a handful of homepage slides written by moi.

I’m proud to have partaken in the launch of a revolutionary new brand called Project Gravitas. The concept is simple: Women’s dresses made (in New York!) from gorgeous Italian fabrics, with shapewear built inside. They’re beautifully constructed, and, let me tell you: that shit works.

I had the privilege of putting into words the vision of founder Lisa Sun, a razor sharp McKinsey alum with the most impressive hair (I mean) — and Rolodex — in the biz. Lisa had a remarkably clear vision for her brand, which made the writing come easy. Together with her team, we established the brand voice and launch messaging and off I went to write the homepage slides and comprehensive Our Story section. Check it out my piece de resistance…

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Knock, knock. Anybody home?

It’s a ghost town around here.

I’ll spare you the excuses; add me to the 95% of bloggers who abandon their blog. began as my shingle when I ventured into freelance writing, a profession I left behind for a sweet (fulltime!) gig in marketing. (Gosh, I really am a cliche.) So, somewhere between getting baby #1 C. Wonder off the ground and welcoming baby #2 (a human one named Teddy), I should have posted this sayonara-for-now. And while I won’t likely return to writing for money, I may very well return to writing for free.

Miss the sound of my voice? Well, aren’t you kind. Tweet with me or sign up for C. Wonder emails (seriously), or give me a buzz.

Ta ta for now!

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Saying It with Flowers

Women (and a couple guys) at the custom-made flower cart during the C. Wonder grand opening weekend. Shoppers were invited to send flowers to wonderful women in NYC (care of C. Wonder). Here they explain who’s getting flowers — and why.

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Come and See


It’s here. It’s happening. It’s breathtaking.
The C. Wonder flagship grand opening is Saturday, Oct. 22 & Sun. 23rd. Just wait till you see it.

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Julys I’ve Known and Loved

Pretty much everything amazing happens in July. Here are excepts from my last four.













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Under Construction

320 mess.jpg

It’s been nearly a decade since I started writing about home design, but it wasn’t until last month that I found myself, pencil in ear, tape measure in hand in the moldings and trims aisle of Home Depot with a very important decision to make.

We bought a home. An elfin walk-up on the scrappiest street in the toniest ‘hood in Brooklyn. And now, after years of waxing on about hand-tied passementerie and high-tech Italian cabinetry and floors made of wood reclaimed from dilapidated French convents, I am faced with the reality that my ability to define a Mission Style door knob back plate from an Arts and Crafts one doesn’t mean jack when the goal is to find a decent one 50 bucks or less.

And yet, the renovation continues. We’ve refinished the floors (coffee), knocked down some walls, swept the chimney (chim chim cheroo!), picked paint colors and drawn more graph-paper illustrations than the average 7th grade geometry class.

And what became of that game-time decision at Home Depot? I walked swiftly out the door and sketched a custom baseboard myself. An architect friend whom I plied with cocktails to join me on that big-box store errand gently mocked my incredulity at not finding contemporary moldings at Home Depot by asking, “Well, do you buy your clothing at Wal-Mart?”

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Holiday Greens

Cheesy Michael’s glittery faux florals + cedar boughs
I never return from the provinces without a pit stop at Michaels, one of the most wonderful places on earth. Case in point: Last time I was there I watched a high school employee help a grandmother pick out the perfect fake xmas tree for her retirement home porch. Michael’s brings generations together with help from permanent botanicals*!
* My favorite-ever industry term.

Plastic glittery bits? Not so bad in context!

Once, another Michaels shopper asked what I was doing with an armful of dollhouse furniture. I couldn’t explain Operation Dollhouse to her, so I stammered and told her they were for my granddaughter (!?!). My most recent visit was for wreath-making supplies, though I ended up with pretty much dozens of glitter-covered plastic leaves because they were all so hideously beautiful I couldn’t decide. Herein, some image of the glitter and greenery decking out our apartment these days.

Boxwood and baubles

Vintage redhead tree topper

Click through for more pics…..

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My TV Gig That Never Was: The Unabridged Version

Me as host, September 2010, Furlong, Penn.

Now that it’s over I can come clean: I was up for a job as host of a new TV show for a home and garden cable network you’ve probably heard of. This week I found out it’s a no-go. The show was green-lit; I was not.

Last spring a designer friend of mine recommended me to a production company that was casting a new decorating reality show. The producer viewed my Editor TV segments, called me in for one, two, three screen tests and BAM, (months later) I was standing in the driveway of a townhouse in a swank subdivision in Bucks County surrounded by three cameras, two producers, a guy that reflected light onto my face using a metallic board and a dedicated makeup artist who claims she has never applied so much Frizz-Ease in her 30-year career. For almost two weeks, I was the Tim Gunn of home design, sparring with a designer about his use of vomit-colored Corian in the kitchen or praising one for her deft application of pendant lights in the bedroom (sexy!). It was a full-on blast.

The tapes were overnighted to LA and I was told I’d hear the news by Halloween, but that, it was pretty much a sure thing—a one-hour, primetime cable TV show (hosted by a woman who had been googling “talent agent” just months prior). Don’t make plans, they said. Don’t get a job. (Don’t get fat, pregnant, busy.) Halloween passed. Then I was told I’d hear by Thanksgiving. That passed too. AndI waited by the phone. And waited. I didn’t go to parties because I couldn’t stand to answer the question: What’s going on with the show? I regretted ever telling anyone about it.

My agent called this week to say that I could reintroduce cheese and bread into my diet and get a real friggin job because, while the show is getting picked up, I’m not. Turns out the producer who plucked me out of the wild—and dressed, groomed and trained me—left the project for another show. And the network exec who championed me now has a new boss who wants a host with a bigger name (and perhaps less big hair). The direction of the show is changing and I don’t fit the bill any more.

I cried for 30 seconds, cleansed my apartment with sage and sweetgrass, cut my hair and am ready to head back into the party. So I’m sending this missive out to the universe: I’m still ready for something really big. I haven’t laid into the brie just yet.

Update: This is a probably a sadder story than I meant to tell. The whole experience—show or no show—was wickedly fun and introduced me to a team of producers, designers and crew who were delightful, patient and entertaining beyond all reasonable necessity. It was, in retrospect, super awesome.

The big take-away for me? Apparently everyone wants to be on TV. I have colleagues who were so devastated by the news that you’d think they had themselves failed. I appreciate all that support and nodded along to the “fuck them!s”, but I’m OK with the outcome. I wish the new producers sunny days, quiet neighborhoods, witty designers and likable talent. And, hey, if that last part doesn’t work out, call me.

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About Sophie Donelson

A content creator, strategist and creative mind. Head over to my LinkedIn profile to learn more about my experience or drop me a line at sophie (at) sophiedonelson (dot) com.

Selected articles by Sophie Donelson

High Country
House Beautiful, February 2011

Living Large
Martha Stewart Living, September 2010

Gilty Pleasures
Manhattan, July-August 2010

Room Mates
Manhattan, May-June 2010

Oh So L.A. — For Better and For Worse
Globe & Mail (Toronto), May 1, 2010

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High Country

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Buh-Bye, Baby-Product-Research K-Hole, Hello Cricket’s Circle

Introducing Project Gravitas

Knock, knock. Anybody home?



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